What's behind the growth of tailored investment solutions?

The demand for custom model portfolio services (MPS) has been growing rapidly since the start of the year, indicative of a wider industry trend toward tailored investment solutions. Indeed, in our recent FE Fundinfo Financial Adviser Survey, nearly a third (31%) of advisers said they are already using these custom solutions, with 13% looking to adopt them within the next three years. The rise in advisers who want a seat at the table makes sense. Consumer Duty brought an increased emphasis on personalisation and suitability, and a customised investment solution can be built to align as...