Beyond 60/40: Diversify, diversify, and diversify again

For a less volatile long-term investment journey

clock • 4 min read

Most investors are well aware of the importance of diversification. But this should go way beyond just the old 60/40 stocks and bonds split, says Chris Ayton

The 20th-century pioneer investor Sir John Templeton famously said: "The only investors who shouldn't diversify are those who are right 100% of the time."  Unfortunately, in the fund management industry, we operate in a world where even some of the very best portfolio managers only get around 60% of their stock selection decisions right. This success rate is even lower when it comes to fund managers making heroic asset allocation calls. In the 1950s, in creating his Modern Portfolio Theory, Nobel Prize winner Harry Markowitz introduced the concept of creating the ‘optimal portfolio' w...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

Beyond London: Adviser opportunities in regional investment

Beyond London: Adviser opportunities in regional investment

Hugi Clarke unpacks the regional growth agenda

Isabel Baxter
clock 31 July 2026 • 1 min read
Looking beyond the oil shock

Looking beyond the oil shock

'A few weeks ago, there was genuine reason for optimism'

Fahad Hassan
clock 27 July 2026 • 4 min read
What does a new PM and chancellor mean for investments?

What does a new PM and chancellor mean for investments?

'What is important is what happens over the long term'

Jasper Thornton Boelman
clock 23 July 2026 • 4 min read