Beyond 60/40: Diversify, diversify, and diversify again

For a less volatile long-term investment journey

clock • 4 min read

Most investors are well aware of the importance of diversification. But this should go way beyond just the old 60/40 stocks and bonds split, says Chris Ayton

The 20th-century pioneer investor Sir John Templeton famously said: "The only investors who shouldn't diversify are those who are right 100% of the time."  Unfortunately, in the fund management industry, we operate in a world where even some of the very best portfolio managers only get around 60% of their stock selection decisions right. This success rate is even lower when it comes to fund managers making heroic asset allocation calls. In the 1950s, in creating his Modern Portfolio Theory, Nobel Prize winner Harry Markowitz introduced the concept of creating the ‘optimal portfolio' w...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

Beyond the 60/40: Why the traditional portfolio blueprint is being tested again

Beyond the 60/40: Why the traditional portfolio blueprint is being tested again

'Bonds should not be doing all the defensive work'

Will Dickson
clock 09 July 2026 • 4 min read
SEI to launch two LTAFs in private markets 'expansion'

SEI to launch two LTAFs in private markets 'expansion'

‘Mansion House ambition’

Cristian Angeloni
clock 03 July 2026 • 1 min read
Darius McDermott: Building a resilient portfolio in a concentrated market

Darius McDermott: Building a resilient portfolio in a concentrated market

'A well-balanced portfolio should also take in the broadest possible range of growth opportunities'

Darius McDermott
clock 01 July 2026 • 5 min read