Could a broader advice definition boost protection's reach?

'No one wakes up in the morning thinking about buying life insurance'

clock • 4 min read

Will the advice market ever place protection at the heart of their financial planning journey, or will it always be the poor relation to mortgages and pensions? Paul Yates explores the issue...

‘Protection for the masses'. It sounds like the words on a placard carried on a protest march. But will the advice market ever place protection at the heart of their financial planning journey, or will it always be the poor relation to mortgages and pensions? Pensions are part of the public discourse in a way that protection never has been. Most people want a comfortable retirement, they look forward to the end of the day-to-day grind and dream of a world of travel and family time. Aspirations which need money and financial security to make happen. An adequate pension is a must. Pr...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Why the FCA protection consultation isn't just a relief, it's a rallying call

Why the FCA protection consultation isn't just a relief, it's a rallying call

'Together, we can build the next chapter of protection'

Paul Yates
clock 05 March 2026 • 5 min read
Advisers predict growing protection demand

Advisers predict growing protection demand

Rising costs is the biggest challenge

Cameron Roberts
clock 26 February 2026 • 1 min read
Pure protection in focus: FCA market study raises regulatory expectations for 2026

Pure protection in focus: FCA market study raises regulatory expectations for 2026

Commission models and fair value under scrutiny

Joe Norburn
clock 20 February 2026 • 6 min read