Could a broader advice definition boost protection's reach?

'No one wakes up in the morning thinking about buying life insurance'

clock • 4 min read

Will the advice market ever place protection at the heart of their financial planning journey, or will it always be the poor relation to mortgages and pensions? Paul Yates explores the issue...

‘Protection for the masses'. It sounds like the words on a placard carried on a protest march. But will the advice market ever place protection at the heart of their financial planning journey, or will it always be the poor relation to mortgages and pensions? Pensions are part of the public discourse in a way that protection never has been. Most people want a comfortable retirement, they look forward to the end of the day-to-day grind and dream of a world of travel and family time. Aspirations which need money and financial security to make happen. An adequate pension is a must. Pr...

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