How can we help get younger generations engaged with financial advice?

'Don't lecture or school younger clients. Advisers should be able to listen and guide'

clock • 3 min read

When it comes to getting younger people to engage with financial advice many of the suggestions focus on technology and tools, but this is just one small part of the picture, says Chartered financial planner Richard Watkins

Under 40s are generally much more tech-savvy than their older counterparts, and being able to offer them the tools to engage with their finances digitally is an important element of getting them interested in financial planning. However, at Continuum we have understood that it is just one small piece of a more complex picture. There are many barriers that prevent people from taking advice but three of them occur regularly. There is loss aversion (the fear of losing money), a tendency to desire immediate gratification (over longer-term gains), and the fact that many younger people are swa...

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