Used well, generative AI can benefit the advice relationship

Artificial intelligence (AI) is an increasing part of our industry, bringing huge potential for financial advisers to incorporate generative (gen) AI into their processes, freeing up that most valuable of resources, time. However, there is also a very real risk of alienating clients in the process. Clients expect a lot of their financial advisers, with a strong relationship and trust forming the foundations. Tasks clients feel belong with their adviser being outsourced to gen AI can prove damaging. There is, however, a simple route to using generative AI to support and benefit client...