Bertrand Gacon: Five myths of impact investing dispelled

‘Ethical', ‘responsible', ‘sustainable' or ‘impact' investing - call it what you like, it is rapidly hitting the mainstream. Nonetheless - and not least because of the constantly-evolving terminology - it remains beset by a number of myths and misconceptions. This article will seek to dispel five of the myths we come across most in our work. Myth 1: Investing for impact involves lower returns or higher risk in exchange for doing good Nobel laureate Milton Friedman reportedly said that socially-responsible investing was "neither harmful nor helpful" yet decades of data would suggest oth...