Employee benefits

The employee benefits (EB) market has rapidly become the buzzword for protection providers. The opportunities for advisers are, they say, boundless. And the need for employers to reduce absence costs and incentivise the workforce has never been greater. So why is it that some group sales are failing to reach the potential everyone keeps saying they deserve? This month's focus on employee benefits doesn't promise to give any answers, but it does provide the latest analysis on the issues affecting the market. Employee assistance programmes (EAPs), outlined on page 16, have certainly moved i...