Adding vitality

So how nice do you have to be to a company that takes you to South Africa without compromising your journalistic integrity? That was one of the thoughts that crossed my mind as I boarded the plane to Johannesburg to attend Prudential's pre-launch of its new product, PruProtect. The invention, which is a joint venture between Prudential and South African insurance giant, Discovery, basically consists of Prudential's existing Flexible Protection Plan with the Vitality points system, rewarding policyholders for looking after their health, added to it. In all honesty, this is a very good idea...