Keep it simple

Providers of private medical insurance (PMI) came under attack from charity group CancerBACUP this month for misleading consumers about the nature and extent of cancer cover in its policies. This is bad news for a market struggling to grow its sales, particularly in the individual sector. If PMI insurers cannot clearly explain the scope of cancer cover in their policies, then what hope does this hold for customers buying the product? Or for the intermediaries who sell it? In an industry influenced by medical developments, the challenge is to create greater transparency and consistency wi...