Faltering sales in the group PMI market have forced providersto look for new solutions. Could the SME sector be one ofthem? Johanna Gornitzki investigates Click here to download pdf
Last year saw sales figures for the group private medical insurance (PMI) sector begin to flag, reversing the trend of steady growth experienced between 1997 and 2001. Now, twelve months later, sales seem to have reached a plateau. "The overall private medical insurance market has remained fairly static over the past year," says Mark Noble, head of intermediary sales at Norwich Union Healthcare. Figures from Laing & Buisson's Health & Care Cover UK Market Sector Report 2004 support this view, showing that the number of company paid subscribers went from 251,500 in 2002 to 251,400 in 2003...
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