Gravitational pull

The saying 'what goes up must also come down' is easily applicable to any aspect of financial services. There is a continual awareness of the cyclical nature of the industry that, as one market rises, another will fall. A perfect example of this would be term assurance sales over the past five years. According to figures obtained from the Association of British Insurers (ABI), the number of term policies sold rose steadily from just over 9.5 million in 2001 to nearly 13.3 million in 2004. Since then, however, that total has dropped, and 2006 saw less than 12.2 million policies being sold....