Despite 10 consecutive years of falling subscriptions, those in the private medical insurance market remain optimistic. Georgina Kenyon investigates their reasons for being cheerful Click here to download pdf
The individual private medical insurance (PMI) market has met with another dismal year and it would take a brave statistician to say the industry was not suffering. That said, many insurers and advisers remain optimistic that opportunities lie ahead for sales to turn around. With an ageing population and the reasonable assumption that more people will be looking towards PMI as they get older, insurers and advisers are far from giving up on this market. The burgeoning trend for people to start looking after their health from a younger age, before medical conditions emerge, is also raising t...
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