Get on the bus

It is now time for the protection industry to make more use of technology’s tools if we are to become more efficient and offer a better service to our customers. How can organisations gain customer trust so that they are comfortable enough to divulge their personal data? The key is to be transparent in explaining why the information is being collected, what it will be used for and the benefit it will bring the customer while at the same time creating an engaging customer experience. Organisations need to demonstrate that the customer will benefit through closer collaboration by offering ...