Author profile

Jen Frost

Jen Frost

Jen Frost has been editor at Professional Adviser since 2024. 

She has worked in financial services journalism since 2016, writing for titles in both the UK and North America.

Her previous roles include North America editor at Insurance Business and news editor at Insurance Post.

Jen has been shortlisted for and won numerous industry awards. She was named B2B General Insurance Journalist of the Year for four years running (2020 to 2023) at the Headlinemoney Awards, where she also won B2B Story of the Year in 2021. 

Earlier in her career, she won the Gold Award for Financial Journalism at MHP’s 30 to Watch Awards.

You can find Jen on Linkedin here. 

Articles by Jen Frost

The Orchard Practice buys Wallis Wealth

Companies

The Orchard Practice buys Wallis Wealth

An ‘exciting step forward’ for the business

clock 05 June 2026 • 1 min read
Two arrested over suspected £153m TikTok tax scam

Regulation

Two arrested over suspected £153m TikTok tax scam

Accused of promising financial rewards for personal details

clock 04 June 2026 • 2 min read
Millions make retirement trade-offs to fund children and grandchildren's university costs

Retirement

Millions make retirement trade-offs to fund children and grandchildren's university costs

Includes many delaying retirement

clock 03 June 2026 • 3 min read
Fidelius and law firm launch joint venture LS Wealth

Companies

Fidelius and law firm launch joint venture LS Wealth

With London-based law firm Lawrence Stephens

clock 02 June 2026 • 2 min read
Tatton appoints authorised corporate director for fund range

DFM & Model Portfolios

Tatton appoints authorised corporate director for fund range

Hailed as ‘strategically important’ mandate

clock 02 June 2026 • 2 min read
Quilter Invest launches targeted support offering

Regulation

Quilter Invest launches targeted support offering

Uses an attitudinal-based assessment

clock 01 June 2026 • 1 min read
Editor's view: Feeling the heat

Your Business

Editor's view: Feeling the heat

The editor's Friday Night Takeaway from 29 May

clock 29 May 2026 • 2 min read
Labour leadership contest: What a change could mean for IHT on pensions

Tax planning

Labour leadership contest: What a change could mean for IHT on pensions

Advisers warned against banking on U-turn

clock 28 May 2026 • 6 min read
Octopus Legacy legal arm adds private client team

Estate planning

Octopus Legacy legal arm adds private client team

Grows headcount by around a third

clock 27 May 2026 • 2 min read
Treasury Committee's student loans call for evidence gets over 52,000 responses

Your profession

Treasury Committee's student loans call for evidence gets over 52,000 responses

One of highest response rates to a select committee on record

clock 27 May 2026 • 3 min read