IFAs can add value by advising clients on exiting with-profits funds, writes Michelle Cracknell, strategy director at Skandia.
Friends Provident has removed all market value reductions (MVRs) from its with-profits policies.
The majority of clients transfer out of with-profits funds following reviews, say advisers.
The LV= with-profits fund generated a return on investment of 15.4% in 2009.
Prudential's with-profits fund made pre-tax returns of 18.7% in 2009 and the insurer confirmed bonuses would be maintained.
Skandia is today launching a series of free seminars for advisers on with-profits reviews and retirement planning.
Legal & General's with-profits fund generated double digit returns during 2009.
Banks will take over from IFAs as the major point of sale for with-profits investments in the future, according to Aviva.
Friends Provident has increased some final bonus rates on its with-profits policies, and has removed MVRs on many of its products.
Standard Life has maintained bonus rates and cut market value reductions (MVRs) for more than a million with-profits investors.