Masterful storytelling is advisers' most powerful tool to boost take-up of protection insurance among clients, according to an expert.
Five key developments all advisers should know
Aviva has updated its protection offering, allowing multi-product quotes for the first time, live case tracking and a promise of 10% extra commission for advisers using its 'interactive' underwriting mode.
The public may view all protection products as "toxic" following the payment protection insurance (PPI) mis-selling scandal, according to the chairman of the All Party Parliamentary Group for Insurance and Financial Services.
Kevin Carr's verdicts on five key developments in the past month
National advice firm Lighthouse Group has launched a "holistic" mortgage and protection advice service in response to demand from clients.
Friends Life has launched the first employer funded group cancer workplace benefit in the UK.
The Association of British Insurers (ABI) has updated its guidelines on how critical illness (CI) policies should be described and explained to consumers, in a move it hopes will ultimately lead to fewer declined claims.
Dr Marius Barnard, the founder of critical illness insurance, has died at the age of 87.
Lloyds bank has announced it will no longer offer stand-alone protection advice across its Halifax, Lloyds Bank and Bank of Scotland branches after observing "significantly reduced" customer demand.