Protecting the fairer sex

Women's protection

Professional Adviser
clock

Compared with men, sales of protection to women are appalling. Females have a similar need for cover, so why, asks Graham Harvey, do they fail to buy products?

As a nation we have come a long way achieving gender equality in the past 30 years. Far from a woman's place being in the kitchen, it is now as likely to be in the boardroom. Indeed, 30% of new businesses in the UK are set up by women, and 25% of existing businesses are run by women, according to a report by the Cabinet Office Women's Unit. Women are more financially independent than ever before, with three quarters of them in employment, compared with two thirds back in 1978. In fact, the Office of National Statistics predicts that by 2030, one-in-four women will be the main breadwinner ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Insurance

Partner Insight: How can the protection industry help minimise the strain on the NHS?

Partner Insight: How can the protection industry help minimise the strain on the NHS?

Craig Paterson, Chief Underwriter at Royal London.
clock 21 September 2023 • 3 min read

Aviva CEO Tulloch to review group management structure as Briggs exits

Briggs headed up insurance business

Investment Week
clock 24 April 2019 • 1 min read

FCA cancels permissions of Goldthorn after compulsory liquidation

The Financial Conduct Authority (FCA) has cancelled the permissions of insurance and mortgage broker Goldthorn Mortgage & Insurance Services following the liquidation of the company.

Carmen Reichman
clock 07 August 2013 •