Shop till you drop

Supermarkets seem almost unstoppable in their attempts to provide the British public with a one-stop 24-hour shopping experience that, as well as cheap clothes and discounted designer perfume, also includes financial offerings like pet insurance, travel insurance and mortgages. Some consumer groups have heralded supermarket sales of insurance as a much-needed kick in the rear for a stuffy, overpriced and sometimes unnecessarily complex industry. They argue that sales of the products, and more specifically the millions of pounds spent advertising them, have increased general financial awar...