Cashing in

Working in partnership with a provider can offer many mutual benefits, resulting, not only in an increase in business for the provider, but also an increase in confidence and ongoing sales for the adviser. There is evidence to suggest that when providers do offer comprehensive marketing support and advice, it helps brokers to better understand and market their products - effectively generating more sales. Understanding the needs of intermediaries should be a priority for cash plan providers and organisations should work hard to meet a wide range of brokers and listen to their requirements...