As new products stutter and stall, few providers are offering the kind of innovation needed to gain any ground towards the level of service policyholders really need, writes Lucy Quinton
Gauging the temperature of the new products in the market pool, it is undeniably tepid. After what was initially seen as a breath of fresh air with the emergence of two totally different products - Virgin Money's cancer-only plan and Prudential's Flexible Protection Plan - last year, the temperature has cooled significantly and the amount of new products entering the market has diminished ever since. Despite the feeling that these are the only two companies that have demonstrated any real desire for product innovation, there have been several softer launches such as the revamped Pioneer Fr...
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