Visionary - or Vile

The beginning of 2006 saw the launch of Virgin Money's cancer-only cover. In an industry where product innovation is scarce, it was bound to be a massive event. However, contrary to the positive response one would have expected from a sector hungering for new products, the comments it received were far from complimentary. Why did it provoke such a negative reaction? Virgin's cancer cover, The Big V, was originally pitched as a low-cost alternative to traditional critical illness (CI) insurance cover. Provided by Scottish Widows, the cover has been marketed as being nearly 50% cheaper than...