Situation critical

The critical illness (CI) market has had a tough ride over the last few months. Not only has there been a decrease in the number of sales of the product, but the mess at the end of 2006 surrounding the Association of British Insurers' (ABI) proposed CI definition for cancer, rattled the industry ahead of the new definitions being rolled out in April this year. The updated CI definitions were announced last April when the new Statement of Best Practice for CI was published. Changes included a new standard description of CI to help ensure that consumers see a consistent explanation of the pr...