A solitary existence

When customers visit an adviser to seek advice about protection insurance, they are most likely to come away with life cover. Sales for this product far outstrip those of other term protection policies. Around three life policies are sold for every critical illness or income protection (IP) policy sold. It is easy to see why. Firstly, life policies are a straightforward sale for advisers. Premiums are increasingly cheap and the concept is simple to explain - it pays out if you die. Consumers are also more aware of life cover than other protection products. But for customers with no depe...