After a lucklustre period in the 1970s and 80s, the Indian film industry - or Bollywood - is experiencing a boom in revenues, says Bobby Ailwadhi, and hopes to mirror the success of the country's IT sector
The Indian movie industry - or Bollywood as it has come to be known - is experiencing a massive revival. In its wake, is a trail of dashing heroes, sultry heroines and a population of starstruck fans hankering for more. Indians live, breathe and drink the celluloid world. It is a world of make believe with heroes, heroines and dastardly villains. A world where good triumphs over evil and all's well that ends well - all the time! A world where the silver screen provides not only entertainment, but also a gamut of emotions and visual experiences set in exotic locations. For a few hours, the...
To continue reading this article...
Join Professional Adviser for free
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes