Brett Davidson, chief executive of FP Advance, explains how advisers can use the review process to add value for clients and grow profits.
To build a great business you need to add real value for your customers. In financial advice there are two specific parts of the process that clients perceive to be hugely value added. The first is when they receive the initial strategic advice that addresses their major issues and provides a road map for the future. The second occurs when they get that initial advice updated at subsequent review meetings. The biggest criticism of our industry by the general public is that we sell them something and are never seen again. A simple review service overcomes this criticism and also provides...
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