Time to wake up to long-term care

Long-term care (LTC) is the product that should sell; the need for it has never been greater, but the availability of affordable products has never been poorer. Advisers often cite this lack of availability as one of the main reasons for the poor take-up of long- term care products which, in turn, makes it a less appealing business proposition for advisers. Faced with two types of products – one which demands a lump sum and the other with uncertain and expensive premiums – advisers are giving up the ghost. A lack of innovative products represents a missed opportunity, according to Liz...