Simple Products: The virtues of simplicity

We should set out our stall out right from the start; we like simple. Simple is good. We like simple when we are buying a car or a smart- phone; many like simple food. But how easy is it to be simple? Surely it’s the easiest thing in the world, right? Wrong. In fact, developing simple products seems to be one of the hardest challenges for companies all around us every day. Let’s take mobile phones for example, early mobiles did very little but we’re invariably way more complex to use than the versions we have today, which seem to be able to run almost every facet of our lives. I...