The long-term care market effectively disappeared in the early 1990s. But is it about to re-open and how should IFAs approach it? Stephanie Spicer reports
Both IFAs and providers are currently heralding the arrival of a growing long-term care (LTC) market. Yet insurers are cautious when elaborating what sort of products might populate the market in the future. Advisers specialising in the market, which massively shrank in the 1990s due to lack of sales, warn their peers not to think they can leap too readily onto the care insurance bandwagon. As with much in the financial services market, education for the masses is a key clarion call. It would be hard to imagine any other sector of the personal finance industry getting more news ...
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