How to boost your word of mouth referrals

Our research across many financial sectors consistently shows word of mouth recommendations are one of the biggest reasons both individual and business customers maske the decisions they do, over say, advertising or direct mail, for example. So, it's no surprise that when we interview intermediaries, word of mouth recommendations from existing clients feature high on the list of new business generating methods. But how many are actively encouraging referrals by word of mouth (WOM)? Why is WOM so influential? Recommendations are often more trusted than a piece of direct mail, for ex...