Ann Summers: Who says finance isn't sexy?

WHO SAYS FINANCE ISN'T SEXY?

clock • 1 min read

If you consider your day-to-day job as sometimes being a little prosaic, you could take heart from how well-known (and unprosaic) lingerie shop Ann Summers has referred to the industry in its latest marketing campaign.

The attached images are displayed in the window of the Wardour Street, Soho branch, and the campaign is UK wide.  So what's the thinking behind it?  A spokesman for the company said: "We are using tongue-in-cheek wit to take a swipe at the poor economy with slogans such as ‘Fund Manager' [the d in fund is scrubbed out]. "In this financial climate shoppers are becoming used to the doom and gloom of poor sales on the high street, however at Ann Summers we want to cheer our consumers up by allowing them to have a giggle at our windows."  

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