Tech review: The no frills platform that does exactly what it says on the tin

NO FRILLS

clock • 5 min read

The lang cat's Mark Polson takes a closer look at a platform thriving without the bells and whistles of some of its competitors…

Welcome back. I'll start this residency properly with a look at a platform provider who straddles the direct to consumer (D2C) and IFA spaces. Our subject is Alliance Trust Savings, who exploded into the trade press headlines recently, topping the leaderboard with titans Hargreaves Lansdown in The Platforum's D2C report. So how did the Dundee minnow do it, and how does its technology offering measure up? To start with, it does it by not being a minnow. Alliance Trust has £6bn under administration, with £3bn sitting on the Alliance Trust Savings (ATS) platform. That's scale that deserv...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

Technology 'imperative' in the great wealth transfer pivot

Technology 'imperative' in the great wealth transfer pivot

‘It will help advisers become ready’

Isabel Baxter
clock 27 January 2025 • 4 min read
What to expect from AI in financial advice in 2025

What to expect from AI in financial advice in 2025

AI has already taken root in many of our daily lives

Nick Eatock
clock 16 January 2025 • 4 min read
Majority of IFAs have no plans to use AI in their practices

Majority of IFAs have no plans to use AI in their practices

Advisers divided on the pros and cons of AI

Isabel Baxter
clock 14 January 2025 • 2 min read