Tech review: The no frills platform that does exactly what it says on the tin

NO FRILLS

clock • 5 min read

The lang cat's Mark Polson takes a closer look at a platform thriving without the bells and whistles of some of its competitors…

Welcome back. I'll start this residency properly with a look at a platform provider who straddles the direct to consumer (D2C) and IFA spaces. Our subject is Alliance Trust Savings, who exploded into the trade press headlines recently, topping the leaderboard with titans Hargreaves Lansdown in The Platforum's D2C report. So how did the Dundee minnow do it, and how does its technology offering measure up? To start with, it does it by not being a minnow. Alliance Trust has £6bn under administration, with £3bn sitting on the Alliance Trust Savings (ATS) platform. That's scale that deserv...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

'At the end of the beginning': What to expect next with tokenisation

'At the end of the beginning': What to expect next with tokenisation

'Tokenisation is coming - at pace'

Alex Kerry
clock 08 April 2025 • 3 min read
Open arms or cautious welcome? Why AI in advice cannot be ignored

Open arms or cautious welcome? Why AI in advice cannot be ignored

'Putting aside the hype, AI is here to stay'

Jenny Thorpe
clock 25 March 2025 • 3 min read
'What about Maud?': When it comes to tech, don't underestimate older clients

'What about Maud?': When it comes to tech, don't underestimate older clients

Tech adoption among older people was accelerated by the pandemic

Rowan Whittington
clock 19 March 2025 • 4 min read