The time is now for female life cover

Sometimes opportunities arise when you least expect them. Take the European Union gender directive. When the announcement that insurers would have to offer unisex rates was first made, most of the industry groaned. How could the lawyers in Europe do this to an industry that since year dot has based its prices on gender? But what an opportunity it has turned out to be. Rather than bury our heads in the sand and wait for doomsday, the protection market has seized the moment and used the news as a chance to get the message out to consumers that financial protection is a must-have product...