Paul Bedford, investment director for Ingenious Investments, explains the benefits of investing in live music and sports events.
With the economy still in a state of turmoil, it is refreshing to find a sector that continues to buck the trend. Live events continue to attract strong levels of audience loyalty and, in times when so much is dominated by the virtual worth of all things online, the unique feel of a live event continues to create an experience that simply cannot be replicated. The live sector does, however, share one common thread with so many other business areas, in that it suffers from a lack of available funding in order to continue the good work. The banks are very much ‘keeping their hands in...
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