Mike Turner, head of global strategy and asset allocation at Aberdeen, on what multi-asset managers can learn from the glorious game of golf.
Despite Mark Twain claiming that it ruins a good walk, there is much that the investment industry can learn from golf. As any golfer will tell you, the weird and wonderful places that a golfer’s ball eventually chooses to come to rest never ceases to amaze. It is all part of the fun or rather, and sometimes far more accurately, the endless frustration of the game. In order to deal with these challenging lies and situations, golfers ensure that their bag is filled with a wide array of useful clubs (maximum of 13). By selecting the correct club for the correct situation they should, in the...
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