Keith Richards' interview: raising your game

Keith Richards has been chief executive of the Personal Finance Society for less than a month and is already making his mark. Richards, who took over from Fay Goddard after her five-year stint, wants to drive the organisation forward and bring “more tangible” business benefits to its members. And while he acknowledges the organisation has its critics, he is intent on building professionalism across financial planning. He said the PFS, which has just over 34,000 members, of which about 23,000 are advising practitioners, was looking to move away from purely knowledge-based support towar...