Secret of my success: Advisers share their best marketing secrets

Some businesspeople still consider marketing or advertising a waste of money, with cynics often citing press baron Lord Beaverbrook, who said: "I know that half my advertising budget is a waste of money, I just do not know which half." But even the most cynical advisers will concede that their services can only be appreciated if potential clients are made aware of them, making marketing and advertising a necessary evil. Similarly, there will be few financial services firms that have not wondered whether a new brand would help raise a company profile, and most now engage in activities ...