Hargreaves Lansdown revealed its long-awaited revamped pricing structure last week. Henry Brennan gauges reaction from rival platforms and finds out where the D2C market is heading.
Execution-only giant Hargreaves Lansdown finally unveiled its unbundled pricing structure last week, complete with super-clean share class deals. Hargreaves, with a 28% market share, is the largest direct-to-consumer platform in the market. Now that its charging structure has been disclosed, what are the repercussions for rival platforms? A large part of the Hargreaves announcement was to do with the preferential share class deals it had agreed with fund houses, amounting to an 11bps discount on the Wealth 150 funds and 16bps on the 27 funds in the Wealth 150+. Rival platforms have...
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