Stick with the plan: Addressing client concerns over Ukraine

'Pragmatic attitude'

clock • 6 min read

Many advisers are maintaining a stoic perspective about the crisis in Ukraine, and passing this reassurance to their clients

Russia's invasion of Ukraine has captivated the world, dominating headlines and newsfeeds with shock and despair. Advisers are used to fielding questions about global events, but how is the escalating conflict in Europe impacting them now?    Interestingly - from a small, unscientific sample size - advisers do not appear to have been inundated with questions from concerned clients. IFA Al Rush, principal at Echelon Wealthcare, says few of his clients have been in touch with him about the war, and for now they are preferring to look ahead. "The big panic was two years ago when we had t...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your Business

The IFA buy-and-build playbook: Why integration and repeatability now matter more than price

The IFA buy-and-build playbook: Why integration and repeatability now matter more than price

How buy-and-build execution is changing

Jonathan Steele
clock 02 July 2026 • 4 min read
Vast majority of advisers say generating more leads 'vital' this year

Vast majority of advisers say generating more leads 'vital' this year

Research finds lead generation difficult

Jenna Brown
clock 01 July 2026 • 1 min read
All the advice firm acquisitions that have taken place in 2026

All the advice firm acquisitions that have taken place in 2026

Keeping track of the ongoing consolidation in the advice industry

Professional Adviser
clock 01 July 2026 • 3 min read