The Adviser Incubator: Resurrecting the primacy of the small IFA

Cathi Harrison: ‘I was sick of everyone talking and doing nothing’

clock • 6 min read

The Verve Foundation’s new Adviser Incubator initiative, launched in May, is much more than an education programme, Laura Miller finds. Scratch the surface and what emerges is an attempt at a quiet coup of the entire financial advice landscape in the UK. But in a good way…

Cathi Harrison, The Verve Group founder and chief executive tells PA "the dream outcome" of the 12-week programme to help newly qualified advisers grow and develop their businesses, is to take individuals thinking about setting up on their own, who feel daunted, and give them an extra layer of confidence to make that leap. But that is just part of her vision. "The idea is those individuals are the innovative, boundary pushing kind, who are going to say ‘right okay, this is a brand new firm, new clients, I'm going to try this new proposition'. Through that, advice generally should start t...

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