Down to business

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Facing your fears

Lucy Quinton: Is there scope for business protection? Ron Wheatcroft: I believe there is massive potential for business protection. Two years ago, Swiss Re's Insurance Report calculated that, at a very conservative estimate, there is a shortfall of at least £500bn of sum assured. If you turn that into easier numbers to follow, assuming an average sum assured of about £250,000, we are potentially talking about two million policies. So to answer the question on whether there is scope – I believe the scope is massive. Lucy Quinton: Mark, coming from a provider's perspective, what do you th...

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