Interview - Steve Payne

clock

Bupa Health Assurance's Steve Payne talks to Paul Robertson about its future as part of Friends Life

It is common knowledge that Bupa is to become part of Friends Life, along with Friends Provident and AXA’s protection arm. The Resolution-funded plan is for a relaunch of the Friends brand towards the end of the first quarter this year, which will coincide with the bringing together of the Friends and AXA propositions. So Bupa will find itself merging with just one company, Friends Life. But what of Bupa? What is its timetable? What of its products, both present and future? In short, what’s going on there? As with so many of these events, there are, to paraphrase Donald Rumsfeld, thin...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Shifting demographics: Post-Budget protection conversations

Shifting demographics: Post-Budget protection conversations

Emerging market for people aged 45 and upwards

Naomi Greatorex
clock 18 February 2025 • 3 min read
Supermarkets, fast cars, and protection insurance

Supermarkets, fast cars, and protection insurance

'I would argue this is a perfect example of an efficiency gap'

Paul Yates
clock 10 February 2025 • 3 min read
Protection advisers concerned about rising costs and market pressures

Protection advisers concerned about rising costs and market pressures

One-third see cost of doing business as biggest challenge

Jaskeet Briah
clock 30 January 2025 • 2 min read