Bupa Health Assurance's Steve Payne talks to Paul Robertson about its future as part of Friends Life
It is common knowledge that Bupa is to become part of Friends Life, along with Friends Provident and AXA’s protection arm. The Resolution-funded plan is for a relaunch of the Friends brand towards the end of the first quarter this year, which will coincide with the bringing together of the Friends and AXA propositions. So Bupa will find itself merging with just one company, Friends Life. But what of Bupa? What is its timetable? What of its products, both present and future? In short, what’s going on there? As with so many of these events, there are, to paraphrase Donald Rumsfeld, thin...
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