Group critical illness continues to fall way down employers' priority lists and as Adele Burton discovers, future growth lies only in the voluntary and flexible benefit markets
Group critical illness (CI) cover is one of the least sold products in the group protection market with employers not classing it as valuable as life and income protection (IP) for their employees. One of the reasons for this could be, that unlike IP, group CI does not have a direct effect in getting people back to work. However, it remains an important form of cover should someone suffer a life altering illness. As medical science advances, more and more people manage to make a full recovery after suffering from a serious illness such as a heart attack or cancer. But with employees ta...
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