What women want

critical illness contractS have been among the most successful products in the UK market in recent years. The principal reason for their growing popularity has been their inclusion as part of the protection benefits package sold in conjunction with mortgages. In the past, companies extended the range of critical illness (CI) conditions offered to compete for market share. From the consumer viewpoint, it is debatable if this has added value. Few companies have tried to design innovative CI products as a way of boosting sales. Foreign markets offer ideas for extending the standard CI prod...