Price beats features and service in business protection selections

Price is more important than product features or service for advisers choosing a provider when writing business protection, according to a survey released by Bright Grey. As a result of the findings, the provider said it would extend its 5% reduction on business protection placed on its books until 31 January 2009. The offer, the provider said, applies to all business protection life covers, critical illness (CI) covers and life or CI covers. The study showed that while 85% of advisers placed business protection based on price, only 52% said product features or service are an importan...