Britons have made savings their top priority since the onset of the credit crunch with the younger generation leading the way, according to Alliance & Leicester (A&L).
Its research found a third of Britons have cut back on spending to save more, with 36% of young people putting their savings first. Furthermore, one in eight of people are spreading their savings around different banks and building societies after the collapse of several high street favorites. Almost half of Britons research and choose savings products using the internet with 56% of younger people looking online. Almost a third of people base their decisions on advice from colleagues, friends and family, while over a fifth of people seek professional advice from an IFA. The research als...
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