Uncertainty of definition, yet-to-be revealed software, business models as well as questions about ownership are just some of the issues swirling around the wrap platform market being pitched to IFAs.
The motley collection of factors mean there is uncertainty about just what wraps mean to the industry. Thankfully, the issue has received at least some probing at the recent PIMS conference under the guidance of speakers Paul Bradshaw, consultant, and Malcolm Murray, head of sales and marketing Transact. Lack of a single definition is perhaps the biggest problem when discussing wraps, admits Bradshaw, who says those discussing the issue can often spend easily half their meeting time just trying to agree on what is a wrap. That said, it is better if this is not the case and IFAs and...
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