AXA unveils protection website for advisers

The site will include customer and adviser testimonial videos, product literature, industry and company news plus an adviser tool kit including aids and demos. In addition, it also links to the online point of sale extranet so advisers can do business through the site. Iain Mallon, director of protection marketing at AXA, says: “We've developed the site with the help of a group of advisers, who took part in a pilot we ran last year. “The aim of the pilot was to determine exactly what people want on the site and how to best organise it to make life easier for them. “By working closely wi...