Mass market in scope of risk profiling tool

Ruth Bowchier, marketing manager, says Distribution Technology (DT) looked at a number of tools from other solutions providers – not named - while researching its own offering, but found that they generally failed on two points: they either required “a certain level of financial acumen”, seen as slightly below the minimum knowledge required to be formally qualified as an adviser, or relied on “self-diagnosis” Bowchier defined the latter as taking various forms, for example, tools not based on questions, but rather offering three to four risk profiles, with clients asked to pick which one...