Mass market in scope of risk profiling tool

clock

Distribution Technology's newly launched risk profiling tool is intended to fill a gap spotted in the "mass market" as much as meet the needs of advisers with high net worth clients.

Ruth Bowchier, marketing manager, says Distribution Technology (DT) looked at a number of tools from other solutions providers – not named - while researching its own offering, but found that they generally failed on two points: they either required “a certain level of financial acumen”, seen as slightly below the minimum knowledge required to be formally qualified as an adviser, or relied on “self-diagnosis” Bowchier defined the latter as taking various forms, for example, tools not based on questions, but rather offering three to four risk profiles, with clients asked to pick which ones...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

Behavioural advice tech firm Moneymind Profile launches in UK

Behavioural advice tech firm Moneymind Profile launches in UK

Marks expansion for Australian enterprise

Professional Adviser
clock 23 April 2025 • 2 min read
'At the end of the beginning': What to expect next with tokenisation

'At the end of the beginning': What to expect next with tokenisation

'Tokenisation is coming - at pace'

Alex Kerry
clock 08 April 2025 • 3 min read
Open arms or cautious welcome? Why AI in advice cannot be ignored

Open arms or cautious welcome? Why AI in advice cannot be ignored

'Putting aside the hype, AI is here to stay'

Jenny Thorpe
clock 25 March 2025 • 3 min read