LV= in critical illness premiums shake-up

The pricing shake-up includes reductions in combined life and critical illness cover, and level term assurance. LV= last month announced advisers would receive an extra 10% commission if they use its express route to apply for any Flexible Protection Plan (FPP) cover. Chris McFarlane, head of protection at LV=, says: “Advisers continue to play an important role in helping consumers understand their financial needs and the value of protection, and these improvements ensure that our protection covers continue to be both accessible and attractive.” Contact: Scott Sinclair News Editor 020 70...