More than two in five consumers rated after-sale service levels as ‘excellent' or ‘very good' last year, according to the ABI.
In its latest Customer Impact Panel Report, the ABI says customer care after the initial sale of a product is improving, though it notes insurers have made little progress in improving their written communications with clients. In the latest survey of firms' customers, representing around 84% of UK insurance business, 42% rated their after-sales service in 2008/09 as ‘excellent' or ‘very good', up from 41% a year earlier. Customer services centres were found to be effective by 52% of consumers, wheras written communications continue to lag behind. Insurers also failed to meet consu...
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